Some Crazy Bastards at Unicef

Unicef, The United Nations Children's Fund, has created an ad in Belgium that uses the Smurfs to draw attention to plight of war-torn children.

This is no happy commercial, though. In fact, it's pretty smurfed up.

Here's the description from a Daily Telegraph article:

The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: "Don't let war affect the lives of children."

That's one crazy smurfin' ad, right there. This might even be more harsh than that unaired landmine ad from awhile back.

I guess the UN just got tired of always being called a bunch of pussies.